Smithsonian reaches OVER 10MM people across platforms.
3.3MM
Digital
6.3MM
Events
1.2MM
Source: Publisher's Estimate, Google Analytics Oct – Dec 2023
MeetOur Readers
Smithsonian reaches millions of influential individuals with discerning tastes and a boundless curiosity for the world around them. They are open to learning new things every day, view challenges as opportunities, and embrace a combination of intellectualism, science and culture with a childlike sense of wonder.